Platform. Publishers say you must have one.
Authors ask "What is it and how do I acquire it?"
In this one hour audio webinar originally done with The Bestseller Society, Michael Hyatt dives into the core elements of what Platform is as why it has become so important to a successful author.
The host for the program is Mary DeMuth.
At times the audio may have modest sound issues due to the nature of a phone-in conversation being recorded.
Michael S. Hyatt is an author, blogger, speaker, and the former chairman and CEO of Thomas Nelson Publishers.
Hyatt's publishing career began at Word Publishing while a student at Baylor University. He started his own publishing company, Wolgemuth & Hyatt in 1986. Six years later Word acquired Wolgemuth & Hyatt.
Then he became a literary agent for six years, after which he joined Thomas Nelson working in a variety of roles in corporate management, culminating as CEO.
Hyatt now writes and speaks full-time. He has written eight books, including New York Times Best Seller Platform: Get Noticed in a Noisy World.