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SMART Copywriting for Independent Authors

How to write social media posts, book blurbs, and newsletters that will entice readers to buy!

You have an author newsletter list (big or small). But when you send an email, you don’t sell any books. Or maybe you want to run some Facebook ads. How can you break through the noise and connect with your readers?

You need to know how to write ad copy for authors.

This course teaches these core concepts:

S - START with the end in mind >> How to create effective goals for your marketing campaigns.
M - MAKE clear targeting choices >> Readers are not one-size-fits all. Who do you want to speak to?
A - take ACTION >> How to get your readers to click.
R - discover your READER AVATAR >> Why you should know details about your readers.
T - utilize TRIGGERS >> What emotions get the most reaction out of your readers?


Your Teacher


Lacy Williams
Lacy Williams

Lacy Williams is a USA Today Bestselling novelist. She writes romance geared toward women just like her: overwhelmed with family obligations, jobs and extracurricular activities out the wazoo. She has written over 30 books, and now publishes exclusively indie.



Class Curriculum


  Step one: set a goal for your marketing campaign
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  Step two: where will your campaign take place?
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  Step three: who is your reader?
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  Step four: reader avatars
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  Step five: ask for action
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  Step six: mental triggers
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  Step seven: start writing
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!