SMART Copywriting for Independent Authors
How to write social media posts, book blurbs, and newsletters that will entice readers to buy!
You have an author newsletter list (big or small). But when you send an email, you don’t sell any books. Or maybe you want to run some Facebook ads. How can you break through the noise and connect with your readers?
You need to know how to write ad copy for authors.
This course teaches these core concepts:
S - START with the end in mind >> How to create effective goals for your marketing campaigns.
M - MAKE clear targeting choices >> Readers are not one-size-fits all. Who do you want to speak to?
A - take ACTION >> How to get your readers to click.
R - discover your READER AVATAR >> Why you should know details about your readers.
T - utilize TRIGGERS >> What emotions get the most reaction out of your readers?
Lacy Williams is a USA Today Bestselling novelist. She writes romance geared toward women just like her: overwhelmed with family obligations, jobs and extracurricular activities out the wazoo. She has written over 30 books, and now publishes exclusively indie.