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SMART Copywriting for Independent Authors
Introduction
Download your "the smart indie: copywriting" (ebook)
Instructor introduction (4:47)
Marketing isn't one-size-fits-all (8:07)
Step one: set a goal for your marketing campaign
Set your campaign goal (8:20)
Push versus pull marketing (7:46)
Step two: where will your campaign take place?
which platform will you use (social media, website, etc.)? (9:06)
Step three: who is your reader?
Learn to define your reader (18:23)
Step four: reader avatars
Reader demographics (7:38)
Step five: ask for action
the ask. (3:07)
Step six: mental triggers
what are mental triggers anyway? (12:36)
Step seven: start writing
Drafting your marketing message (4:40)
Putting it all together + examples
Putting it all together (10:42)
Facebook ad example (4:26)
Book blurb example (6:21)
Email campaign tips & tricks (8:47)
which platform will you use (social media, website, etc.)?
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