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Comprehensive Guide to SMART Self-Publishing

Independent Publishing Basics

Welcome from CWI (0:55)
Welcome to the course (13:45)
Why doing it right matters (4:09)
Story (15:26)
Marketing/Platform (20:48)
Art and Packaging (6:08)
Retailers and Metadata (11:52)
Tracking (4:15)
Get started
Createspace is now KDP print! (update from CWI) (1:25)

Indie Publishing Technical How-To's

How to upload a book to Amazon (4:44)
How to upload a book to Createspace (7:26)
How to upload a book to Nookpress (6:47)
How to upload a book to iTunes (5:40)
How to upload a book to Kobo (2:44)
How to upload a book to Pronoun (6:35)
How to format an ebook with Vellum (5:51)
How to format a print book with Vellum (3:49)
How to format an ebook with Draft2Digital (4:20)
How to change your prices at all retailers (5:05)
Learn about Bookbub's author features (7:27)
How to download a .mobi file from Amazon KDP dashboard (1:17)
How to link book editions at Amazon (print book + ebook) (1:48)
Need your ebook priced at free (published wide)? (1:59)

How to Find Your Readers as an Indie Author

Download "the smart indie: how to find readers" (ebook)
Introduction (0:30)
Readers are like... (2:46)
Identify your reader (12:08)
Change a new-to-you reader into a fan (21:49)
Overview of author promos and retailers & ads (2:17)
Details on types of author promos & ads (10:20)
Turning fans into fanatics (7:23)

Independent Publishing Subsidiary Rights

Your ebook copy of "the smart indie: subsidiary rights"
Introduction (1:19)
Should you exploit subsidiary rights? (8:22)
What types of subsidiary rights are there? (14:04)
Marketing & developing a platform for your sub rights (5:02)
The art & packaging behind creating a subsidiary right (3:39)
Retailers and metedata (9:05)
Tracking (1:16)
Q&A (2:39)

Newsletter Marketing for Independent Authors

Introduction (3:27)
Newsletter providers & why you should validate your domain (4:13)
Levels of reader interaction (1:00)
How to attract new readers (22:00)
Using auto-responders to introduce yourself to fans (8:46)
Turn fans into buyers (8:00)
Q&A (20:05)

SMART Copywriting for Independent Authors

Download your "the smart indie: copywriting" (ebook)
Instructor introduction (4:47)
Marketing isn't one-size-fits-all (8:07)
Set your campaign goal (8:20)
Push versus pull marketing (7:46)
Which platform will you use (social media, website, etc.)? (9:06)
Learn to define your reader (18:23)
Reader demographics (7:38)
The ask (3:07)
What are mental triggers anyway? (12:36)
Drafting your marketing message (4:40)
Putting it all together (10:42)
Facebook ad example (4:26)
Book blurb example (6:21)
Email campaign tips & tricks (8:47)

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